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answer: direct
beat: ai-industry
source: 1 article · updated: July 3, 2026
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Why are companies complaining about AI costs?

Enterprises reportedly find it difficult to tie rising token usage to measurable feature delivery or revenue. Sam Altman himself has acknowledged customer pricing complaints, according to reports, and tools like GitHub Copilot's token-based billing have reportedly caused some corporate bills to spike up to 100-fold.

Answered in

Sam Altman Is Freaking Out

OpenAI reportedly faces $44B in projected losses through 2028 as enterprise AI costs spiral industry-wide and trust erodes.

Crashtech Editorial July 3, 2026 AI Business & Money

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