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answer: direct
beat: dev-practices
source: 1 article · updated: October 20, 2026
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Did Apple ban promotional App Store art?

No. Apple introduced a rule for creative assets that allows them to promote an app, but requires them to relate to the app or its brand, suit all audiences, and avoid misleading app references, unverifiable claims and specific or discounted pricing.

Answered in

Apple’s App Review Update Gives Creative Assets and Hidden Features Their Own Rules

Apple's Oct 16 App Review update adds rules for creative assets and hidden features. Use this checklist to align app builds, store pages and review access.

Crashtech Editorial October 20, 2026 Development Best Practices

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