What counts as a deepfake under the EU AI Act?
The Act defines deepfakes as images, video, or audio that have been edited or generated using AI to depict people saying or doing things they never actually did. Any such content must now carry a visible label informing the viewer it was AI-generated or AI-altered.
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The EU AI Act's Transparency Rules Are Now Enforceable — Here's What Actually ChangesStarting August 2, 2026, chatbots must identify themselves as AI and deepfakes must be labeled, backed by fines up to 15 million euros.
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