Who has to comply with the EU AI Act transparency rules?
Both providers and deployers of AI systems must comply. A provider is the company that built the AI, while a deployer is any company that integrates or uses that AI in its own products or services. This dual obligation means the rules reach far beyond the original model developer.
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The EU AI Act's Transparency Rules Are Now Enforceable — Here's What Actually ChangesStarting August 2, 2026, chatbots must identify themselves as AI and deepfakes must be labeled, backed by fines up to 15 million euros.
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