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answer: direct
beat: ai-society
source: 1 article · updated: August 2, 2026
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Who has to comply with the EU AI Act transparency rules?

Both providers and deployers of AI systems must comply. A provider is the company that built the AI, while a deployer is any company that integrates or uses that AI in its own products or services. This dual obligation means the rules reach far beyond the original model developer.

Answered in

The EU AI Act's Transparency Rules Are Now Enforceable — Here's What Actually Changes

Starting August 2, 2026, chatbots must identify themselves as AI and deepfakes must be labeled, backed by fines up to 15 million euros.

Crashtech Editorial August 2, 2026 AI & Society

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