Why does the Copilot adoption gap matter for the AI industry?
The adoption data is one of the clearest public data points yet on the gap between enterprise AI feature velocity and actual habitual usage. It provides a useful reality check against the narrative that AI is already transforming everyday work, showing that shipping features and changing daily habits are different challenges.
Answered in
Microsoft Merged All Its Copilots Into One App — But Almost Nobody Is PayingMicrosoft unified every Copilot into a single app with impressive new features, yet fewer than 4.5% of its 365 customers actually pay for AI capabilities.
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