Does Shop Direct make a merchant an Amazon seller?
Amazon describes Shop Direct as a separate way to make products from other stores discoverable. Customers can be sent to the merchant’s site, and the merchant continues to handle its existing fulfillment and customer-service processes. Participation and product eligibility are controlled by Amazon’s program.
Answered in
Amazon’s Shop Direct Portal Gives Small Merchants a New Discovery ChannelAmazon’s Shop Direct portal reuses product feeds, while merchants remain responsible for fulfillment, service and off-platform checkout.
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