What does Amazon’s Shop Direct Merchant Workspace do?
It lets eligible merchants register, verify their business website, submit product catalogs and see which products are active in Amazon’s Shop Direct program. Those products may appear in Amazon and Alexa for Shopping discovery, while the merchant generally fulfills orders and manages service.
Answered in
Amazon’s Shop Direct Portal Gives Small Merchants a New Discovery ChannelAmazon’s Shop Direct portal reuses product feeds, while merchants remain responsible for fulfillment, service and off-platform checkout.
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