When did Meta launch and then pull the Instagram tagging feature?
Meta introduced Muse Image, including the Instagram @-mention tool, on Tuesday, July 7, 2026, as Meta Superintelligence Labs' first image model. After SAG-AFTRA urged members to opt out and CAA condemned the lack of consent, Meta removed the Instagram-referencing feature by Friday evening, July 10 — roughly three days later.
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Meta Let AI Remix Anyone's Instagram Photos — Then Killed It in 3 DaysMeta's Muse Image feature let anyone turn public Instagram photos into AI art by default. SAG-AFTRA and CAA forced a reversal within three days.
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