Can electronic shelf labels change prices based on who is standing there?
Electronic shelf label (ESL) systems can technically push a new price to a display in seconds, and when paired with in-store cameras or loyalty-app tracking, that price change can theoretically be triggered by who the system believes is standing in front of it, not just time of day or inventory levels.
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They Call It Dynamic Pricing. It’s Surveillance PricingGrocery chains are reportedly using cameras and AI to price basic goods based on your face, not supply and demand. Here's how the system works.
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