Did Kroger use facial recognition to set prices?
Kroger has reportedly partnered with technology companies, including Microsoft, on digital shelf and cooler-door systems capable of facial-recognition-adjacent demographic detection. Kroger has publicly denied using the technology to charge individual shoppers different prices, but critics note the infrastructure supports exactly that capability.
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They Call It Dynamic Pricing. It’s Surveillance PricingGrocery chains are reportedly using cameras and AI to price basic goods based on your face, not supply and demand. Here's how the system works.
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