topic: startup-india
author: Crashtech Editorial
covers: January 2024
published: Oct 16, 2026 · read: 9 min
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January 2024’s Startup India funding: AI ambition beside the credit engine
A source-grounded look at reported Indian startup financing in 2024-01, separating equity, debt, secondary sales and provisional deal mentions.
On this page
Research snapshot · 16 October 2026. This evolving public-source retrospective has incomplete deal coverage and current-company verification. Provisional mentions are identified separately.
January opens 2024 with a visible contrast between ambitious technology narratives and the less theatrical plumbing of lending and operations. The tracker includes companies at different maturity levels, and its amounts cannot be summed as though each were comparable equity. Instrument labels and source reporting matter as much as the headline number.
What the tracker records
The supplied tracker contains 21 recorded rows for 2024-01. Its own coverage label is incomplete_public_source_union, so it should be read as an incomplete public-source union rather than a census of Indian startup financing. Rows retain the reported amount and round wording; these are source descriptions, not a harmonised valuation or audited capital-flow series.
| Company | Reported date label | Reported amount | Round / instrument | Reported investors | Original round source |
|---|---|---|---|---|---|
| Krutrim | 26 Jan | $50 Mn | Series A | Z47 | Source |
| Vivifi India | 24 Jan | $75 Mn ($15 Mn equity + $60 Mn debt) | Series B | BP IN VPF LLC | Source |
| Earthful | 24 Jan | $400K | Pre-Seed | Green Ivy Ventures | Source |
| Namdev Finvest | 22 Jan | $15 Mn | Series B | British International Investment Incofin Investment Management LC Nueva AIF Promoters Group | Source |
| BharatPe | 20 Jan | $100 Mn | Venture Debt | InnoVen Capital | Source |
| StockGro | 17 Jan | $24.4 Mn | Debt Financing | Hindustan Media Ventures Trifecta Ventures | Source |
| Zingavita | 16 Jan | ₹10 Cr (~$1.2 Mn) | Pre-Series A | Anicut Capital Nikhil Bhandarkar Puru Gupta Venkat Krishnan +1 | Source |
| FiloMilo | 16 Jan | ₹6.5 Cr | Seed | Hemang Badhani KS Bharath | Source |
| Udaan | 16 Jan | $33 Mn | Series F | Microsoft Corporation Sujeet Kumar Tencent Cloud | Source |
| OneCard | 15 Jan | INR 120 Cr (~$14.4 Mn) | Debt | Alteria Capital | Source |
| Yulu | 12 Jan | ₹25 Cr | Debt | Northern Arc Capital | Source |
| Amaha | 12 Jan | over ₹50 Cr | Series A | Fireside Ventures | Source |
| Varthana | 12 Jan | ₹116 Cr ($14 Mn) | Debt | Blue Earth Capital | Source |
| Fisdom | 9 Jan | $5 Mn | Series C1 | PayU India | Source |
| Slurrp Farm | 8 Jan | $7.2 Mn | Series C | Alkemi Ventures Fireside Ventures Madhurima International Raed Capital +1 | Source |
| Riskcovry | 8 Jan | $4.5 Mn (INR 37.3 Cr) Bridge Round | Debt | Morphosis Venture Capital IIFL | Source |
| Country Delight | 5 Jan | ₹164.4 Cr (~$20 Mn) | Series E | Temasek Seviora Capital Venturi Partners | Source |
| OneCard | 4 Jan | Rs 95 Cr (~$11.44 Mn) | Debt | Alteria Capital | Source |
| Captain Fresh | 3 Jan | $13.25 Mn | Series C | Nekkanti Sea Foods Ravi Shankar Pemmasani Shakti Finvest Shibu Mathai | Source |
| Zwayam | 2 Jan | ₹25 Cr ($3 Mn) | Corporate | Info Edge (India) | Source |
| PierSight Space | 1 Jan | $6 Mn | Seed | Alpha Wave Elevation Capital Techstars | Source |
Company profiles in the research record
Profile facts come from supplied secondary sources and are not independently verified. Status is not a live operations check.
| Company | Business / sector | Founders | Founded | Reported status | Profile source |
|---|---|---|---|---|---|
| Krutrim | Artificial Intelligence | Bhavish Aggarwal | 2023 | Unicorn | Profile |
| Earthful | plant-based nutrition products | Veda Gogineni, Sai Sudha Gogineni | 2020 | Not stated in linked profile | Profile |
| Namdev Finvest | loans for small businesses and underserved borrowers | Jitendra Tanwar | 2013 | Not stated in linked profile | Profile |
| BharatPe | Digital Payments | Ashneer Grover, Shashvat Nakrani, Bhavik Koladiya | 2018 | Unicorn | Profile |
| StockGro | Fintech | Ajay Lakhotia | 2020 | Not stated in linked profile | Profile |
| FiloMilo | Consumer Goods | Brindha Vijayakumar, Prabhu Gandhikumar, Soumya Malani, Arun Mukerjee | 2020 | Not stated in linked profile | Profile |
| OneCard | Credit Cards | Anurag Sinha, Rupesh Kumar, Vibhav Kirit Hathi, Hari Velayudan, Devang Shah | 2019 | Unicorn | Profile |
| Amaha | Digital Health | Amit Malik, Neha Kirpal | 2016 | Not stated in linked profile | Profile |
| Fisdom | Fintech | Subramanya S V, Anand Dalmia, Ramganesh Iyer | 2015 | Acquired | Profile |
| Slurrp Farm | Children’s Nutrition | Meghana Narayan, Shauravi Malik, Umang Bhattacharyya | 2016 | Not stated in linked profile | Profile |
| Riskcovry | Embedded Insurance | Suvendu Prusty, Sorabh Bhandari, Chiranth Patil, Vidya Sridharan | 2018 | Not stated in linked profile | Profile |
| Country Delight | subscription delivery of fresh food and dairy | Chakradhar Gade, Nitin Kaushal, Tek Chand, Srilakshmi Akula, Amar Singh Kaushal | 2015 | Investor | Profile |
| Captain Fresh | AgriTech / FoodTech | Utham Gowda | 2019 | Soonicorn | Profile |
Three companies to follow through the record
Earthful: the original financing and what followed
the supplied company profile places Earthful in D2C and describes its work as plant-based nutrition products. It lists Veda Gogineni, Sai Sudha Gogineni as founders and gives 2020 as the founding year. For 2024-01, the tracker records $400K in a Pre-Seed transaction, with Green Ivy Ventures named as investors.
A later entry in the supplied tracker places Earthful again in 2025-02, reporting ₹5 Cr as Seed. That observation is linked to its cited report. It is a later record in the research sample, not independently reconciled here to a closed round, a distinct tranche or the same legal entity. Read narrowly, it shows that the company name reappears in subsequent financing coverage; it does not establish survival, performance or investor returns.
A later entry in the supplied tracker places Earthful again in 2025-12, reporting ₹26 Cr (~$3.1 Mn) as Pre-Series A. That observation is linked to its cited report. It is a later record in the research sample, not independently reconciled here to a closed round, a distinct tranche or the same legal entity. Read narrowly, it shows that the company name reappears in subsequent financing coverage; it does not establish survival, performance or investor returns.
Namdev Finvest: the original financing and what followed
the supplied company profile places Namdev Finvest in Financial Inclusion and describes its work as loans for small businesses and underserved borrowers. It lists Jitendra Tanwar as founder and gives 2013 as the founding year. For 2024-01, the tracker records $15 Mn in a Series B transaction, with British International Investment Incofin Investment Management LC Nueva AIF Promoters Group named as investors.
A later entry in the supplied tracker places Namdev Finvest again in 2024-04, reporting $19 Mn as Pre-Series C. That observation is linked to its cited report. It is a later record in the research sample, not independently reconciled here to a closed round, a distinct tranche or the same legal entity. Read narrowly, it shows that the company name reappears in subsequent financing coverage; it does not establish survival, performance or investor returns.
A later entry in the supplied tracker places Namdev Finvest again in 2025-01, reporting $38 Mn as Debt. That observation is linked to its cited report. It is a later record in the research sample, not independently reconciled here to a closed round, a distinct tranche or the same legal entity. Read narrowly, it shows that the company name reappears in subsequent financing coverage; it does not establish survival, performance or investor returns.
The profile also points to later reporting dated 24 Jun 2026: regulatory Namdev Finvest transitions to a Limited company and gets an ICRA A- rating upgrade. The underlying reference is linked here. This is secondary reported context, not independent verification of the claim or a live check of current operations.
Yulu: the original financing and what followed
the supplied company profile places Yulu in business and describes its work as shared electric mobility fleets. It lists not identified in the linked profile as founder and gives not stated as the founding year. For 2024-01, the tracker records ₹25 Cr in a Debt transaction, with Northern Arc Capital named as investors.
A later entry in the supplied tracker places Yulu again in 2024-02, reporting $19.25 Mn as Undisclosed. That observation is linked to its cited report. It is a later record in the research sample, not independently reconciled here to a closed round, a distinct tranche or the same legal entity. Read narrowly, it shows that the company name reappears in subsequent financing coverage; it does not establish survival, performance or investor returns.
A later entry in the supplied tracker places Yulu again in 2025-07, reporting $2.9 Mn as Series B3. That observation is linked to its cited report. It is a later record in the research sample, not independently reconciled here to a closed round, a distinct tranche or the same legal entity. Read narrowly, it shows that the company name reappears in subsequent financing coverage; it does not establish survival, performance or investor returns.
Interpretation (inference): Nutrition, MSME credit and shared electric mobility make this cohort a useful contrast in how early financing can precede very different later capital paths. They do not show that the January financing caused subsequent growth.
Limits of this retrospective
This month’s tracker is an incomplete public-source sample. Later cohort entries and profile signals are research leads, sometimes repeated announcements or tranches, and are not reconciled or independently verified here. Current operations remain unknown unless expressly supported by dated evidence; profile labels such as Unicorn or Listed describe classifications, not operating status. Debt, secondary sales, IPOs and fresh equity remain distinct transaction types. The tables preserve tracker entries and provisional mentions rather than claiming a complete market count.
Sources & further reading
- Ola founder's Krutrim becomes India's first AI unicorn | TechCrunch
- Fintech NBFC Vivifi raises $75 Mn in Series B round
- Plant-based D2C Nutrition brand Earthful raises $400K in Pre-Seed Funding
- Namdev Finvest secures $15 Mn in Series B round
- BharatPe - 2026 Funding Rounds & List of Investors - Tracxn
- Exclusive: StockGro raises Rs 205 Cr debt from Trifecta and Hindustan Media
- zingavita raises inr 10 crore
- TABPS Pets Secures Funding of Rs 6.5 Crore | Startup Story
- Udaan valuation tanks to $1.7 Bn in Series E round
- onecards parent secures 14 4 mn from alteria capital
- Yulu raises Rs 25 Cr debt from Northern Arc
- Fireside Ventures leads funding round of INR 50 crore in India's leading mental health organisation, Amaha
- varthana bags 14 mn from blue earth capital to provide loans to affordable private schools
- exclusive fisdom raises around 5 mn from existing investor payu
- Exclusive: Anushka Sharma-backed Slurrp Farm raises $7.2 Mn in new round
- riskcovry nets 4 5 mn funding from morphosis venture capital iifl
- Country Delight raises $20 Mn in Series E round
- Exclusive: OneCard raises Rs 95 Cr debt from Alteria
- Exclusive: Captain Fresh raises over $13 Mn in fresh tranche
- Info Edge Announces $3M Investment in HRTech Startup Zwayam Digital – EdTechReview
- ahmedabad space tech startup piersight satellite oceanic surveillance
- Krutrim — company profile (Lapaas Voice)
- Vivifi India — company profile (Lapaas Voice)
- Earthful — company profile (Lapaas Voice)
- Namdev Finvest — company profile (Lapaas Voice)
- Bharatpe — company profile (Lapaas Voice)
- Stockgro — company profile (Lapaas Voice)
- Zingavita — company profile (Lapaas Voice)
- Filomilo — company profile (Lapaas Voice)
- Udaan — company profile (Lapaas Voice)
- Onecard — company profile (Lapaas Voice)
- Yulu — company profile (Lapaas Voice)
- Amaha — company profile (Lapaas Voice)
- Varthana — company profile (Lapaas Voice)
- Fisdom — company profile (Lapaas Voice)
- Slurrp Farm — company profile (Lapaas Voice)
- Riskcovry — company profile (Lapaas Voice)
- Country Delight — company profile (Lapaas Voice)
- Captain Fresh — company profile (Lapaas Voice)
- Zwayam — company profile (Lapaas Voice)
- Piersight Space — company profile (Lapaas Voice)
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